Last week, retail department store Nordstrom had made the decision to no longer carry first daughter Ivanka Trump’s fashion line of clothes and shoes. It is believed that the decisions were made because of Donald Trump’s presidential win, and that the retailer had been the target of a consumer boycott for its relationship with Ivanka. However, Nordstrom claims that their decision not to buy additional products from Ivanka were based on performance.
Notable for devoting her career to celebrate working women, entrepreneur Ivanka Trump has made it her mission to make an impact on the lives of the women buying her products. “Women Who Work,” she calls it— celebrating women who make the daily transition between their numerous roles in professional and personal magnitudes: constructing strong careers, raising and nurturing children, caring for relationships and pursuing passions.
The Ivanka Trump brand includes apparel, accessories, home, fragrance and sunglasses. She continues to build her career all while encouraging women to pursue their dreams.
Although Nordstrom’s claim holds validity, considering that they “offer a rapidly changing selection of merchandise for customers, and brands are featured based on a number of factors.” However, their decision has lead them to an immense amount backlash from consumers—especially women—who say the company’s move has led them to boycott the store and cut up their Nordstrom’s cards.
President Trump also took it upon himself to make a statement via Twitter:
“My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!”
Upon request, a Nordstrom representative responded to a comment from Breitbart News via email by stating that they will continue to sell whatever they have left of Ivanka Trump’s brand. However, after multiple requests, the representative refused to provide Breitbart with numbers of how many responses they received in regards to cutting Ivanka’s brand.
Ivanka Trump has had an ample amount of supporters before the election. She was successful with her brand and people bought her products not because of her father’s politics, but because consumers liked her brand. Becoming the first daughter of the United States results in being one of the most well-known and respected figures. Why wouldn’t a self-made woman, who feels so strongly towards women in the workplace, not have an increase in customers?
Was it the brand who performed poorly—decreased influx of customers and sales— or was it Nordstrom’s inability to face political fire from a few anti-Trump activists?
No person or brand should be discriminated against because of their political stance or ideology. Nordstrom should reconsider their decision to cut her brand because she is a great representation of strong working women and her clothing line conveys just that.